![]() I’m sure more details will become apparent as the story unfolds. Budweiser 1/2 Keg 366 reviews 169.99 + Deposit Pick Up Limited quantity Delivery Unavailable Add to Cart Lagunitas IPA 1/2 Keg 182 reviews 219.99 + Deposit Pick Up Limited quantity Delivery Unavailable Add to Cart Deschutes Mirror Pond Pale Ale 1/6 Keg 17 reviews 104. Abbey ale brewed in the classic Quadrupel style of Belgiums best. So for instance the popular “I Believe in IPA!” badge will become “I Believe in ABI!” and the “Gluten-Free” badge will become “Redbridge Gluten-Free.” The badges “Lite Weight” and “All American” will stay as they are now except they will only feature AB brands.Īn email out to Untappd founders Tim Mather and Greg Avola has so far not been returned nor has a price for the acquisition been revealed. Bernardus Abt 12 is the pride of our stable, the nec plus ultra of our brewery. Owned by the Craft Brew Alliance of Redhook Ale brewery, Widmer Brothers Brewery and Anheuser-Busch InBev, all of Omission’s brews are Gluten-Free. A brewery that specialises in this is Omission. Rumors would suggest something more subversive: subtly altering or even in some cases outright replacing the existing Untappd badges with ones relating to AB and their various products. While Untappd recognises Gluten-Free as a beer style all on its own, beers that are Gluten-Free can range from complex ales to IPAs to light lagers. So it wouldn’t make much sense that they’d need to artificially inflate their own scores which are already solidly mostly satisfactory for a megabrewer. Though not immediately clear what AB’s strategy is with this move, they gain immediate access to hundreds of thousands of users leveraged across a powerful beer social media platform-surely some sort of positive spin bid on the entire “doing it the hard way” fiasco as Untappd is really all about “fussing” over beer.Ĭynics might point out that AB will be able to co-opt and inflate the ratings for their own beers, which is ridiculous-their flagship Budweiser already has nearly 360,000 total checkins with an overall rating of a respectable 2.42 out of 5-solidly middle-of-the-road and better than a dreaded 1. Apparently the acquisitions aren’t over just yet, as word comes down today that Anheuser-Busch is setting to complete yet another one, and this one may surprise you as it breaks the pattern they’ve previously set with the previous purchases ( 10 Barrel Brewing and Elysian Brewing most recently): the brewing giant is acquiring the uber-popular social media site/app Untappd!
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